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Wisconsin Best Lenders and Insurers

Author: Data Team

See the top-rated mortgage, loan, and insurance providers across Wisconsin's major cities, based on recommendations from local residents in MFP's Community Surveys.
Updated: September 29 2026
Appleton Eau Claire Green Bay Janesville Kenosha Madison Milwaukee Oshkosh Racine Waukesha Online

Appleton

The top-rated lenders and insurers in Appleton, WI, based on recommendations from local residents in MFP's Community Surveys.
Best Home Mortgage
  1. Johnson Bank
  2. Nicolet National Bank
  3. Bank Five Nine
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Best Refinance
  1. UW Credit Union
  2. Associated Bank
  3. Community First Credit Union
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Best Auto Loan
  1. Community First Credit Union
  2. Fox Communities Credit Union
  3. Capital Credit Union
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Best Personal Loan
  1. Fox Communities Credit Union
  2. Capital Credit Union
  3. Associated Bank
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Best Home Insurance
  1. Amica
  2. Auto-Owners
  3. State Farm
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Best Auto Insurance
  1. McClone Insurance Group
  2. American Family Insurance
  3. West Bend Insurance
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Eau Claire

The top-rated lenders and insurers in Eau Claire, WI, based on recommendations from local residents in MFP's Community Surveys.
Best Home Mortgage
  1. Frandsen Bank
  2. Nicolet National Bank
  3. Merchants Bank
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Best Refinance
  1. Royal Credit Union
  2. Associated Bank
  3. Security Financial Bank
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Best Auto Loan
  1. Royal Credit Union
  2. WESTconsin Credit Union
  3. CCFBank
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Best Personal Loan
  1. Royal Credit Union
  2. Northwestern Bank
  3. Citizens State Bank
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Best Home Insurance
  1. Amica
  2. Auto-Owners
  3. State Farm
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Best Auto Insurance
  1. Spectrum Insurance Group
  2. American Family Insurance
  3. West Bend Insurance
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Green Bay

The top-rated lenders and insurers in Green Bay, WI, based on recommendations from local residents in MFP's Community Surveys.
Best Home Mortgage
  1. Johnson Bank
  2. Nicolet National Bank
  3. Capital Credit Union
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Best Refinance
  1. Associated Bank
  2. Capital Credit Union
  3. Bank First
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Best Auto Loan
  1. Capital Credit Union
  2. Fox Communities Credit Union
  3. PCM Credit Union
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Best Personal Loan
  1. Fox Communities Credit Union
  2. Associated Bank
  3. Capital Credit Union
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Best Home Insurance
  1. USAA
  2. Amica
  3. State Farm
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Best Auto Insurance
  1. R&R Insurance Services
  2. American Family Insurance
  3. West Bend Insurance
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Janesville

The top-rated lenders and insurers in Janesville, WI, based on recommendations from local residents in MFP's Community Surveys.
Best Home Mortgage
  1. Johnson Bank
  2. First National Bank and Trust
  3. Blackhawk Community Credit Union
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Best Refinance
  1. Blackhawk Community Credit Union
  2. Associated Bank
  3. Johnson Bank (now BMO)
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Best Auto Loan
  1. Blackhawk Community Credit Union
  2. First Community Credit Union
  3. Advia Credit Union
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Best Personal Loan
  1. Blackhawk Community Credit Union
  2. First Community Credit Union
  3. Johnson Financial Group
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Best Home Insurance
  1. Amica
  2. USAA
  3. State Farm
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Best Auto Insurance
  1. TRICOR Insurance
  2. American Family Insurance
  3. Erie Insurance
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Kenosha

The top-rated lenders and insurers in Kenosha, WI, based on recommendations from local residents in MFP's Community Surveys.
Best Home Mortgage
  1. Johnson Bank
  2. North Shore Bank
  3. Educators Credit Union
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Best Refinance
  1. Johnson Bank (now BMO)
  2. Kenosha Credit Union
  3. First American Bank
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Best Auto Loan
  1. Educators Credit Union
  2. Landmark Credit Union
  3. Southern Lakes Credit Union
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Best Personal Loan
  1. Educators Credit Union
  2. Landmark Credit Union
  3. Associated Bank
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Best Home Insurance
  1. Amica
  2. State Farm
  3. Erie
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Best Auto Insurance
  1. BWO Insurance
  2. American Family Insurance
  3. Erie Insurance
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Madison

The top-rated lenders and insurers in Madison, WI, based on recommendations from local residents in MFP's Community Surveys.
Best Home Mortgage
  1. UW Credit Union
  2. Heartland Credit Union
  3. Landmark Credit Union
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Best Refinance
  1. UW Credit Union
  2. Associated Bank
  3. Town Bank
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Best Auto Loan
  1. UW Credit Union
  2. Summit Credit Union
  3. Madison Credit Union
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Best Personal Loan
  1. UW Credit Union
  2. Summit Credit Union
  3. Associated Bank
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Best Home Insurance
  1. Amica
  2. Auto-Owners
  3. Erie
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Best Auto Insurance
  1. M3 Insurance
  2. American Family Insurance
  3. State Farm
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Milwaukee

The top-rated lenders and insurers in Milwaukee, WI, based on recommendations from local residents in MFP's Community Surveys.
Best Home Mortgage
  1. North Shore Bank
  2. UW Credit Union
  3. BMO Harris Bank
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Best Refinance
  1. Associated Bank
  2. Tri City National Bank
  3. Great Midwest Bank
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Best Auto Loan
  1. Landmark Credit Union
  2. UW Credit Union
  3. Educators Credit Union
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Best Personal Loan
  1. Educators Credit Union
  2. Prime Financial Credit Union
  3. UW Credit Union
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Best Home Insurance
  1. Amica
  2. USAA
  3. State Farm
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Best Auto Insurance
  1. Robertson Ryan Insurance
  2. BWO Insurance
  3. Erie Insurance
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Oshkosh

The top-rated lenders and insurers in Oshkosh, WI, based on recommendations from local residents in MFP's Community Surveys.
Best Home Mortgage
  1. Nicolet National Bank
  2. UW Credit Union
  3. Community First Bank
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Best Refinance
  1. Fox Communities Credit Union
  2. Associated Bank
  3. Bank First
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Best Auto Loan
  1. Community First Credit Union
  2. Verve, a Credit Union
  3. Fox Communities Credit Union
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Best Personal Loan
  1. Fortifi Bank
  2. Landmark Credit Union
  3. Community First Credit Union
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Best Home Insurance
  1. Amica
  2. State Farm
  3. Auto-Owners
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Best Auto Insurance
  1. McClone Insurance Group
  2. West Bend Insurance
  3. American Family Insurance
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Racine

The top-rated lenders and insurers in Racine, WI, based on recommendations from local residents in MFP's Community Surveys.
Best Home Mortgage
  1. Johnson Bank
  2. North Shore Bank
  3. Educators Credit Union
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Best Refinance
  1. Associated Bank
  2. UW Credit Union
  3. Johnson Bank (now BMO)
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Best Auto Loan
  1. Landmark Credit Union
  2. Educators Credit Union
  3. MCU Financial Center Credit Union
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Best Personal Loan
  1. Educators Credit Union
  2. Landmark Credit Union
  3. North Shore Bank
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Best Home Insurance
  1. USAA
  2. Amica
  3. State Farm
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Best Auto Insurance
  1. BWO Insurance
  2. American Family Insurance
  3. Erie Insurance
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Waukesha

The top-rated lenders and insurers in Waukesha, WI, based on recommendations from local residents in MFP's Community Surveys.
Best Home Mortgage
  1. Waukesha State Bank
  2. Community First Bank
  3. UW Credit Union
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Best Refinance
  1. Landmark Credit Union
  2. Associated Bank
  3. Waukesha State Bank
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Best Auto Loan
  1. Landmark Credit Union
  2. Educators Credit Union
  3. Summit Credit Union
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Best Personal Loan
  1. Landmark Credit Union
  2. Educators Credit Union
  3. North Shore Bank
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Best Home Insurance
  1. Amica
  2. State Farm
  3. Erie
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Best Auto Insurance
  1. R&R Insurance Services
  2. West Bend Insurance
  3. American Family Insurance
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Best Online Lenders in Wisconsin

Top-rated online lenders serving Wisconsin residents statewide, based on recommendations from MFP's Community Surveys.
Best Home Mortgage
  1. UW Credit Union
  2. Summit Credit Union
  3. Rocket Mortgage
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Best Refinance
  1. Rocket Mortgage
  2. UW Credit Union
  3. PenFed Credit Union
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Best Auto Loan
  1. Landmark Credit Union
  2. UW Credit Union
  3. Educators Credit Union
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Best Personal Loan
  1. LightStream
  2. SoFi
  3. Upgrade
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